University with Potential for Excellence Scheme
Focus Area – II
Over the centuries, every nation has endeavoured to reach higher levels of human progress by adopting various measures of transformation of the society based on economic and social development, cultural changes, political policies and educational improvements. It is recognized that the social transformation process is mostly gradual except in some situations where revolutionary changes occur.

     The critique of media intervention in development of any kind premised that the overall change of social structure is the fundamental prerequisite for the attainment of genuinely human and demographic development. In the classic study, The passing of traditional soc
Progress of Project Work
  • The project has undertaken the documentation of Press in Karnataka
  • The baseline survey of Social development Index in Karnataka is underway
  • The Project has undertaken the analysis of secondary data base of Social Development Index in Karnataka
  • The Project is in the process of preparing the first phase of Social Development Report of Karnataka

1. Applications are invited for the posts of One Vacant Project Fellow, in Focus Area –II, to work in an Inter-disciplinary research project in the area of Media and Social Development- A Study of Karnataka sponsored by the University Grants Commission, New Delhi, under the University with Potential for Excellence Project (UPE).

2. Applications are invited for the temporary appointment of One Secretarial Assistant to the Coordinator, UGC UPE Focus Area –II.

3. Project fellows were appointed from various discipline across social sciences on 01/04/2013.

4. Meeting held on 09/04/2013 with core committee members and Project Fellows at NCHS Building, University of Mysore, Mysuru.

5. Project Fellow’s Presentation on various topics relating to Human Development was held on 12/04/2013 at NCHS Building, University of Mysore, Mysuru.

6. Meeting of Project Fellows and Core Committee was held on 17/04/2013 at 3.00 pm at UPE office, University of Mysore.

7. Meeting of Project Fellows and core committee members was held on 24/04/2013.

8. Prof Chaya Degaonkar, Professor & Coordinator. Dept.of Women's Studies. Gulbarga University, visited UGC-UPE FA- II project to plan and direct the project on social development indicators, on 28/04/2013.

9. Ruth Leon, UNICEF Chief, Karnataka, Telangana &Andra Pradesh visited UGE UPE FA- II office and a MoU (Memorandum of Understanding) was signed between UNICEF and UGC-UPE FA- II on 04/06/2013.

10. Video editing & Production workshop for Project fellows was held on 26, 27, & 28 2013 The resource persons were: TV9 Kannada Editor Mr. Pradeep and Mr. Muddesh, Director, SSCMS, Tumkur.

11. One day Seminar for project fellows on “Development Journalism” and “Media for Agricultural Development” was held on 11/06/2013 at BIMS, University of Mysore. The resource persons were: Mr. Eshwar Daitota, Senior Journalist & by Mr. Keshawmurthy, Programme Coordinator,All India Radio, Mysore respectively.

12. One day lecture for project fellows on “Economics and Human Development Report” by Prof. Srinivasa Gowda, Visiting Professor of DOS in Economics and Cooperation, University of Mysore. Held on 24/06/2013.

13. UGC UPE-FA- II Project was inaugurated on 28-10-2013 by Justice S. Rajendra Babu , Ruth Leon, UNICEF Chief officer, Karnataka, Telangana and Andra Pradesh , Prof.K.S. Rangappa Vice Chancellor University of Mysore, Mysuru, Senior journalist Shri. Krishna Vattam, Media Adviser to Chief Minister Mr. Dinesh AminMattu, and other dignitaries.

14. UGC UPE-FA-II Abhyudaya news letter and Journal of Social Development released by Mr. Dinesh Amin Mutt, the media advisor to Karnataka Chief Minister. On 28-10-2013.

15. New M.Phil course started by UGC UPE- FA-II ,this was inaugurated by Prof. K S Rangappa Vice Chancellor, University of Mysore, Mysuru on 28-10-2013.

16. Drushtee lab was inaugurated on 28-10-2013 by Mr. Dinesh Amin Mattu, media advisor to Karnataka Chief Minister & Prof .K .S Rangappa vice Chancellor University of Mysore, Mysuru.

17. Media Orientation workshop on for Chamarajanagar and Mysore district journalist Organized by UNICEF and UGC UPE FA II held at University of Mysore on 29-10-2013.

18. Media workshop on “Maternal and Child Health” organized by UNICEF & UGC UPE FA- II at Karnataka State Women’s University, Bijapur. On 30-04-2014.

19. One day Seminar on “Agriculture and Financial Literacy” Organized by All India Radio, NABARD and UGC UPE FA-II University of Mysore. On 14-10-2014, held at BIMS University of Mysore, Mysuru.

20. Media workshop on “Children and Right to Education” organized by UNICEF & UGC UPE –FA II at SSIT Tumkur, on 28-10-2014.

21. “Marali ba Mannige” valedictory function was held at Bidirukote,Maragondanahalli Road, 17th Canal Way, V.C. Canal, Keragodu Branch, Bidirukote, Maddur taluk, Mandya district. The programme was organized by NABARD, All India Radio (AIR), and University of Mysore UGC UPE FA-II, on 24/11/2014.

22. Prof. Srinivas R Melkote Senior Professor, Department of Telecommunications School of Media & Communication, Bowling Green State University, Ohio, USA., visited the project for a period of a month from 08-12-2014 to 10-01-2015.

23. Workshop for Journalism Educators on “Communication for Development” on 15-12-2014 held at Vijnana Bhavan, University of Mysore, Mysuru.

24. Panel discussion with Visiting Professor Srinivas R Melkote Professor Department of Telecommunications School of Media & Communication Bowling Green State University Bowling Green, OH,USA along with other distinguished professors ; Prof.A.S. Balasubramanya Rtd. Prof. Dept of Mass Communication and Journalism, Karnatak University, Dharwad, Prof.H.S. Eswara Rtd. Prof. Dept of Communication and Journalism, Bangalore University, Bangalore, Prof. Poornananda, Dept.of Mass Communication & Journalism, Kuvempu University, Shankarghatta, Shimoga. Prof.Niranjan Dept. of Mass Communication & Journalism, University of Mysore, Mysuru, Mr.Ishwar Daitota Senior Journalist, Bangalore, was held on 29/12/2014 at CPDPS Office University of Mysore, Mysuru.

25. Panel discussion to zero in the indicators for primary data collection was done with core committee members and Prof. Srinivas R Melkote Senior Professor, Bowling Green State University, Ohio, USA on 24-02-2014.

26. Two day workshop on “Measures of Human Development Indicators” by Prof. Suryanarayana., IGIDR(Indira Gandhi Institute Of Development Research), Mumbai was held on 10&11-01-2015.

27. A lecture by Prof.Vibuthi Patel, Head, Post Graduate Department of Economics, SNDT Women’s University, Mumbai, on Gender and Social Development was held on 20/02/2015 at Smart Classroom, DOS in Journalism & Communication, University of Mysore. Mysuru.

28. Application for Post-Doctoral Fellowship